fila.html'>斐乐（FILA ）品牌于1911年由FILA兄弟在意大利BIELLA创立，先后开发了高尔夫、网球、健身，瑜伽、跑步及滑雪系列，最终奠定了世界著名运动品牌的中坚地位，被认为是艺术的代表，奢华的典范。
 

FILA（斐乐）是世界前三位的运动品牌，主要从事网球、划雪、高尔夫、瑜珈、赛车等高雅运动相关产品的开发。明快大胆的设计风格、卓尔不群的高雅气质和独特的产品功效，使FI LA（斐乐）在国际顶尖运动品牌中风韵独具，誉满全球。

　　品牌于1911年由FILA兄弟在意大利BIELLA创立，至今已经有近百年历史。在上个世纪七十年代，FILA配合多元化策略，拓展运动服装业务。并在之后的岁月里先后开发了高尔夫、网球、健身，瑜伽、跑步及滑雪系列，最终奠定了世界著名运动品牌的中坚地位，被认为是艺术的代表，奢华的典范。

Fila意大利

　　FILA （斐乐）是世界前三位的运动品牌，主要从事网球、划雪、高尔夫、瑜珈、赛车等高雅运动相关产品的开发。明快大胆的设计风格、卓尔不群的高雅气质和独特的产品功效，使 FILA （斐乐）在国际顶尖运动品牌中风韵独具，誉满全球。品牌于1911年由FILA兄弟在意大利BIELLA创立，至今已经有近百年历史。在上个世纪七十年代，FILA配合多元化策略，拓展运动服装业务。并在之后的岁月里先后开发了高尔夫、网球、健身，瑜伽、跑步及滑雪系列，最终奠定了世界著名运动品牌的中坚地位，被认为是艺术的代表，奢华的典范。

Fila中国

　　8月14日，百丽集团公布与Fila卢森堡及Fila集团订立多项协议，收购Fila中国商标及其他与之相关的产权，涉资4800万美元。据有关协议，Fila卢森堡同意将Fila中国商标让予百丽集团，百丽集团以现金4800万美元支付有关交易。同时，集团将旗下全资公司Full Prospect Limited的15%股权转让予Fila卢森堡。这家合资公司的主要资产为Fila中国商标。

When the Fila brothers first opened shop in 1911 in Biella, a small town in the foothills of northern Italy, they had no idea how far their legacy would travel. Originally in the business of creating quality textiles for local townspeople, the brothers sought to produce fabrics that combined luxury, art and utility, drawing inspiration from their homeland to create product as exquisitely textured and evocative as the Italian landscape: the austerity of the Alps, the fluidity of the hills and the boldness of the Mediterranean coast. Today, as we celebrate the 100th anniversary of Fila, we are proud to say that their vision lives on in our company. From the craggy peaks of Mount Everest to the illustrious lawns of Wimbledon, the name Fila echoes an unmistakable legacy of excellence, born through decades of innovation and unswerving dedication to provide premium sportswear crafted to be exceptional as its wearer.

The story of Fila's transformation into a leading global designer of high-end sportswear has been one of continual evolution driven by a philosophy of innovation that lies at the heart of our most successful designs. In 1923, the brothers officially established the expanding family-run textile business as a high-quality knitwear manufacturing company, entering into a limited partnership named Maglficio Biellese. Through the years, the business grew beyond the borders of Biella to become a well-known quality knitwear producer for Italy. In 1942, the company merged with the Fratelli Fila company, and by 1972 the company had sales of over one billion lire and a total workforce of more than 250 people. Wishing to further expand the company, Giansevero Fila hired Enrico Frachey as the managing director of the firm in 1968. Frachey shared Fila's vision and it was his creativity and managerial resourcefulness that ultimately transformed Fila into a global sportswear brand.

The 20th century saw a new form of individual expression rise to international prominence: sports - and particularly tennis - were becoming the epitome of grace, style and an example of the robust vivacity of the human spirit. As of the company prepared for its bold debut into the sportswear industry, Frachey tasked two men with ensuring its success: the innovative designer Pier Luigi Rolando, the artist behind our most iconic designs, and Alessandro Galliano, the superbly knowledgeable engineering director. Inspired by Frachey's own climbs on the cliffs near Biella, Rolando and Galliano began their work with the understanding that sport is life expressed through motion, and that sportswear must complement, not overpower, the athlete. They set to work creating fabric designed to mirror the movements of the athletes themselves, adhering smoothly to the body like a second skin yet providing a sense of total freedom.

The product of this collaboration was our premiere outerwear collection, which debuted in 1972. Rolando's designs, utilizing wool and cashmere in novel ways, created a line that quickly became renowned for its seamless combination of grace and vigor. The following year, our name was firmly established through the sports apparel industry with the introduction of the now legendary "White Line" Collection. Named as a respectfully irreverent jab at the traditional product lines and the ubiquitous presence of all-white garments that had long dominated tennis apparel, the White Line Collection was a fusion of the provocative and exemplary. The Collection, aesthetically astonishing in its novel design and unconventional use of vibrant colors, yet beautifully simple in its effectiveness and function, immediately took the world by storm. The premiere collection marked the dawn of a new era, not just in Fila's history, but in the sportswear industry as a whole. While others saw contradiction, Fila became the brand that catered both to the exceptional athlete and the cosmopolitan individual, ever conscious of the latest and boldest innovations in fashion. The White Line Collection made a statement as audacious and respectfully irreverent as its new designs: Classic doesn't have to mean conservative, and timeless designs can still be contemporary.